[email protected], [email protected] +27 069 593 8317, +27 63 927 5281


34 Estmil Rd, Elfindale, Cape Town, 7945

VAT Registration

Fish With A Story is fully traceable, premium quality, local seafood that is harvested responsibly by small-scale fishing communities using low-impact fishing methods. This seafood is supplied directly to consumers via a fair and transparent digital marketplace powered by ABALOBI technology. By choosing Fish With A Story, you are directly contributing toward positive social and environmental change in small-scale fishing communities here in South Africa.

Fish With A Story is fully traceable from ‘Hook to Cook’. With every delivery, you can access and scan a Traceability QR code attached to your emailed invoice or within the Marketplace app (Menu > Static QR code) to read the full Story – the who, what, where and how - of the fish you are eating. Ask your Food Club Host to send you the Traceability QR code! Click here to view an example of a ‘Hook to Cook’ profile that you will see.

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